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Moments of Truth
Whether you’re serving a packed house or offering curbside delivery, you and your staff have many chances to impress – or disappoint – guests. That’s why it’s so important to identify where you can exceed expectations at every point in the guest experience. Remember,...
Featured Article
Moments of Truth
Whether you’re serving a packed house or offering curbside delivery, you and your staff have many chances to impress – or disappoint – guests. That’s why it’s so important to identify where you can exceed expectations at every point in the guest experience. Remember,...
Recent Articles
You Can’t Sell What You Don’t Know
Your servers probably don’t realize this, but they have the easiest sales job in the world. Salespeople in other industries have to spend time convincing customers that they really do want to buy something. That step is already done for your servers -- guests come in...
Enjoy Sweet Success with Increased Dessert Sales
Whoever said, "Life is short, eat dessert first" was probably on to something. Unfortunately, though, most of your guests don't walk into the restaurant ready to take that advice. Dessert sales can be hard to come by, but it doesn't have to be that way. Implement...
Four-Step Plan to Stay Out of the Weeds
It starts slowly. Unassuming. Quietly. Then, “The Rush” comes. And suddenly, no one is safe. Not your calmest manager or your newest waitress. It slices deep into waitstaff morale and cuts deeper into restaurant profits. It increases blood pressure, tempers, stress,...
Top Traits All Great Salespeople Have (And Where They’re Hiding in Your Operation)
It’s easy to recognize a salesperson, right? It’s that extrovert server who loves sales contests. Or, it’s that steady pro who comes in early to find out how the chef prepares the specials. Or, it might be the host who keeps asking for a chance. They're friendly, but...
Types of Selling for Restaurant Servers
The basis of any restaurant training program aimed at increasing sales must first cover the basic types of selling. Take a look: Upselling is enhancing an item already ordered (such as “up-sizing” a value meal or a draft beer, or adding cheese and guacamole to a...
It’s Time to Manage the Wait
Time is the one thing we all need more of, right? That's true for our guests, too. Make sure your restaurant service training includes teaching your staff to serve guests' time needs. Keeping the meal going at a steady pace is what most guests are looking for, and...
Responsible Beverage Service Training – What Does Your State Require?
On a federal level, laws related to alcohol beverage service are fairly straight forward. The 21st amendment to the constitution repealed prohibition and handed over control of alcohol sales and distribution to the states. The feds took some of that control back with...
Train Your Staff on the Entire Guest Experience
Restaurant service is much more than delivering hot food hot and cold food cold. Service is an invisible product. It's what sets your restaurant apart from the competition and creates repeat business and referrals. Exceptional service takes hard work by everyone on...
How to Sell More Appetizers
Guests love appetizers, and so should you. With restaurant capacity limited in many areas, it's more important than ever to train servers to sell appetizers and other add-on items. There's another benefit, too: unoccupied time passes slower than occupied time....
Motivate Servers to Increase Sales
You can train servers to take orders or you can motivate them to increase sales. When you start coaching salespeople instead of just training servers you’ll find that sales and service will improve. The most important thing to remember is that you can’t be everywhere...
Top 10 Best Practices for Responsible Alcohol Sales
It’s no secret that full-service restaurants rely on alcohol sales to make a profit. Recent changes to state laws have allowed many operations to sell alcohol as part of take-out and delivery orders. No matter how you’re serving alcohol to your guests, follow these 10...
Dealing with Angry Restaurant Customers
Maybe the soup was too hot, maybe the steak was tough, maybe the drink was wrong and the dessert never came. Maybe it was all of the above (eek!). Or, maybe the customer is just being difficult. It happens. Whatever the problem, your customer is unhappy and you have...
