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Great Restaurant Marketing Expectations

Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to build repeat business if you're in the habit of building up customers' expectations only to pull the rug out...

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Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to build repeat business if you're in the habit of building up customers' expectations only to pull the rug out...

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May Marketing Ideas for Restaurants

May Marketing Ideas for Restaurants

The weather is getting warmer, it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are...

Community Service: When You Give, Does it Hurt?

Community Service: When You Give, Does it Hurt?

What happens when you get people talking about your restaurant? Free advertising. The best promotional tool has always been word-of-mouth — so what can your company do to stimulate some conversations? Getting involved in your community is a...

Turn Risk Taking into Risk Breaking

Turn Risk Taking into Risk Breaking

Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set...

10 Wine Marketing Tips for the Holidays

10 Wine Marketing Tips for the Holidays

It's no surprise that wine and champagne sales spike during the busy holiday season. As companies host office parties, families get together, and people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time...

Giving Thanks for the Busy Season

Giving Thanks for the Busy Season

November and December are traditionally busier months for restaurants. Between holiday parties, friendly get-togethers, and exhausted shoppers wanting to take a break for a meal, sales go up. To boost profits this busy season, follow these tips...

Quick Holiday Marketing Ideas

Quick Holiday Marketing Ideas

The holiday rush is just around the corner. Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line.Christmas Marketing Ideas:Book office parties for small to medium offices with staff between 10-20....

How to Get Long-Term Results from Restaurant Marketing

How to Get Long-Term Results from Restaurant Marketing

Good coaches are too smart to make promises they can’t keep, so they usually refuse to make predictions about upcoming games. “It’s a long season,” they'll say. “We’re just focused on winning one game at a time.” This is an appropriate mind-set...

Plan Ahead for Holiday Restaurant Marketing Success

Plan Ahead for Holiday Restaurant Marketing Success

We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence...

Great Marketing Can Kill a Bad Restaurant

Great Marketing Can Kill a Bad Restaurant

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad...

Your Success is Written in the Stars

Your Success is Written in the Stars

These days, guest perception is your reality. Online restaurant reviews play a significant role in your marketing plan, whether you want them to or not. Here are some key findings from a recent BrightLocal consumer survey.97% of consumers looked...

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