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Great Restaurant Marketing Expectations

Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to build repeat business if you're in the habit of building up customers' expectations only to pull the rug out...

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Great Restaurant Marketing Expectations

You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to build repeat business if you're in the habit of building up customers' expectations only to pull the rug out...

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Upsell Beer with Waitstaff Sales Training

There's nothing like a cold beer to beat the heat of the summer season. In fact, beer is so popular this time of year, it almost sells itself! But despite the easy sale, the beer trade comes with a few costly negatives: kegs take up space,...

That Dollop Packs a Wallop

We all want to be known for our generous portions at a reasonable price. After all, the American public is value conscious. But unless the extra dollop of sour cream is figured into the retail price of the item, your waitstaff needs to refrain...

None for the Road

It happens more than you think: In the walk-in, behind the bar, in the restroom, in the parking lot, and even in the manager’s office. Unfortunately, nobody sees it, nobody talks about it, and nobody wants to believe it’s happening. A recent...

Plan Your Work and Work Your Plan

Restaurant management is like show-biz, and the key to a flawless production is in the details. Follow these steps to plan your work and work your plan. Make a Plan Before starting on the day’s work, create an action plan for your restaurant...

Patio Dining: Prep to Please

As soon as the temperature gets above 60, you’ll have customers lined up to enjoy eating and drinking in the fresh air on your patio. If you have an patio dining area, or if you’re considering one, use this checklist to make sure you’re...

Why Do Restaurants Fail?

Why do restaurants fail? Despite the popular notion to the contrary, bad food or poor service alone never caused a restaurant to close. The bottom line is that restaurants fail because they couldn’t sell enough product to cover their costs. Your...

Use Mystery Applicants to Improve Restaurant Hiring

So you think you’ve got this hiring thing down. You’ve joined all the right groups. You’re recruiting in all the right places. You know how to ask the right questions. But still those less-than-suitable employees keep slipping through to muddle...

May Marketing Ideas for Restaurants

The weather is getting warmer, it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are...

What Does Free Water Really Cost?

There’s no such thing as a “free” glass of water. In fact, according to industry reports, the typical glass of regular tap water can cost over a dollar per serving. How? The glass has to be ordered, inventoried, filled and washed for each guest...

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