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Restaurant Marketing to Summer Tourists

Restaurant Marketing to Summer Tourists

Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...

Restaurant Marketing to Summer Tourists

Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...

read more
Once a Year Marketing Adds Up

Once a Year Marketing Adds Up

Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...

Once a Year Marketing Adds Up

Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...

read more

Recent Posts:

Your Patio Dining Checklist

Your Patio Dining Checklist

As many restaurants re-open or prepare to re-open, expanded use of patio dining is part of many plans. In addition to the myriad of health and public safety guidelines you must follow, keep in mind this tried-and-true checklist to help you prepare for serving guests...

The Restaurant Business is Like Show Business

The Restaurant Business is Like Show Business

The restaurant and bar business is like show business. Your servers are the stars of the show. Back-of-house and support staff members are your crew. And you? You’re the head honcho – producer, director, financier, coach. Your cast takes their cues from you.How to Wow...

Training Bussers on Their Role in the Cycle of Service

Training Bussers on Their Role in the Cycle of Service

Every member of the restaurant team plays a critical role in exceeding guests' expectations and ensuring guests leave with a positive impression of the restaurant. Team members in the service assistant, or busser, position are no exception. Part of your job as a...

Three Keys to Effective Restaurant Management

Three Keys to Effective Restaurant Management

You can do it, we know you can. You can be the manager, leader, and coach you are destined to become. Now is the time to take what you know, study what you don’t and make your plans become reality. If these goals sound too lofty, think about what's at stake. The...

Put the Special Back in Specialty Drinks

Put the Special Back in Specialty Drinks

What’s the point in ordering and stocking all those funky drink mixes and garnishes for unique specialty drinks if servers don’t suggest and sell them? Suggesting just the right kinds of specialty drinks to the right people can be an art form. It is also the perfect...

What’s the Key to Restaurant Guest Loyalty?

What’s the Key to Restaurant Guest Loyalty?

Hint: It’s right in front of you, literally. It’s the productivity of your back-of-house staff. It’s the friendliness of your host. It’s the knowledge and pizazz of your servers. It’s how you work the room on every shift. Does that mean you and your staff have to be...

Clarify Your Restaurant Marketing Offers

Clarify Your Restaurant Marketing Offers

It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...

8 Ways to Increase Restaurant Sales

8 Ways to Increase Restaurant Sales

Servers are either order-takers or salespeople. Order-takers do the bare minimum to get by, while salespeople focus on making suggestions that will enhance the guest's dining experience. They sell more and, therefore, they make more. It takes more work to be a...

Bartender Training: How to Clean a Beer Glass

Bartender Training: How to Clean a Beer Glass

Have you trained your bartenders on how to clean a beer glass? A bad glass can ruin a good beer — and a customer’s experience. Train your bartenders the five steps toward a “beer-clean” glass: Start with a clean, three-compartment sink. Sink one should be filled with...

Three Elements of Generating Restaurant Sales

Three Elements of Generating Restaurant Sales

The restaurant business is show business. Maybe not Hollywood style show business, exactly, but more like a great improv show where every performance is new and unpredictable. You are the director, and your staff is the cast and crew. Your servers are the stars of the...

It’s True – The Devil Really Is in the Details

It’s True – The Devil Really Is in the Details

The perfect dining experience isn’t a single success, it’s a culmination of dozens of tiny successes. From the moment your guests arrive to the moment you invite them back for another visit, you and your staff have many opportunities to create both the perfect dining...

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