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Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Once a Year Marketing Adds Up
Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...
Once a Year Marketing Adds Up
Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...
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Dealing with Angry Restaurant Customers
Maybe the soup was too hot, maybe the steak was tough, maybe the drink was wrong and the dessert never came. Maybe it was all of the above (eek!). Or, maybe the customer is just being difficult. It happens. Whatever the problem, your customer is unhappy and you have...
10 Wine Marketing Tips for the Holidays
It's no surprise that wine and champagne sales spike during the busy holiday season. As people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time to ramp up your wine marketing program to get the most out of your holiday sales...
Is Your Staff Prepared to Serve Alcohol Responsibly?
For full-service restaurant owners, alcohol sales are critical to a restaurant’s profitability. With profit margins generally higher for alcohol than food, selling and upselling beer, wine, and liquor can make or break a restaurant’s success. But with great profit,...
Why Server Training Contests Don’t Work (And How Yours Can)
You’re giving away an iPad, travel miles, gift cards, or whatever your servers said they wanted as prizes, and yet your server training contests are still failing. You’re out of ideas, cash, and patience, and your sales still aren’t where you want them to be. What’s...
Is Your Guest Service Proactive or Reactive?
When you have a reactive approach to guest service, you and your staff wait for guests to tell you what they need, and then you take care of it. When you and your staff are stuck in reactive mode, it affects every level of service. The kitchen gets backed up, servers...
The Key to Exceptional Service
Restaurants try to provide exceptional service to everyone, but great restaurant managers know that one size does not fit all in this business. Think about the different reasons people visit restaurants. They vary a great deal, from quick lunches to business meetings...
Do You Know the Four Ps of Product Knowledge?
Product knowledge is a key to both increasing sales and improving order accuracy. The more your staff knows about your menu items, the more comfortable they'll be suggesting them to your guests. This goes for employees covering the phones, too. If a customer is trying...
Improving Order Accuracy
Order accuracy is always a critical element of delivering exceptional service, but it's even more important when your staff is taking to-go orders over the phone or fulfilling orders placed online. When customers take their food to go or have it delivered, it's even...
Service Vs. Hospitality
With restaurants re-opening under strict guidelines, differentiating yourself from the competition is more important than ever. Managers who focus only on product offerings and special offers will struggle to make a strong comeback. It’s too easy to be replicated....
Targeting Restaurant Teamwork
Teams, in any context, share common goals and a clear mission. As you adjust to changes at your restaurant, your restaurant team needs to adjust a well. How has the team's mission changed? What goals are striving to achieve through restaurant teamwork? Do all your...
Be Ready to Weather the Next Storm
With everything you and your restaurant staff have been through in the past few months, you've earned the right to say you've weathered the worst of storms. Figuratively speaking, that is. As you re-open, and especially if that re-opening includes expanded patio...
Your Patio Dining Checklist
As many restaurants re-open or prepare to re-open, expanded use of patio dining is part of many plans. In addition to the myriad of health and public safety guidelines you must follow, keep in mind this tried-and-true checklist to help you prepare for serving guests...
