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Moments of Truth
Whether you’re serving a packed house or offering curbside delivery, you and your staff have many chances to impress – or disappoint – guests. That’s why it’s so important to identify where you can exceed expectations at every point in the guest experience. Remember,...
Moments of Truth
Whether you’re serving a packed house or offering curbside delivery, you and your staff have many chances to impress – or disappoint – guests. That’s why it’s so important to identify where you can exceed expectations at every point in the guest experience. Remember,...
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
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Recent Articles
Why Train?
Training your restaurant employees on service and sales is more important today than it's ever been. To survive and thrive going forward, you'll have to increase per-person check averages without drastic price hikes, all while delivering service that brings guests...
It’s Time to Manage the Wait
Time is the one thing we all need more of, right? That's true for our guests, too. Make sure your restaurant service training includes teaching your staff to serve guests' time needs. Keeping the meal going at a steady pace is what most guests are looking for, and...
Mentor Material? (Maybe Not)
Susan is your best employee. She’s friendly, she’s fast, she’s knowledgeable. She wins almost every sales contest and loyal guests ask for her by name. You want to clone her (and maybe you should), but don’t make her a mentor. Why not? The best mentor is not always...
Restaurant Incentives, Rewards & Contests
Performance is driven by behavior, and behavior is driven by four factors: communication, training, measurement, and rewards. Incentives and contests will do little to improve attitude, but they can work wonders to change or enhance behavior and therefore improve...
Responsible Beverage Service Training – What Does Your State Require?
On a federal level, laws related to alcohol beverage service are fairly straight forward. The 21st amendment to the constitution repealed prohibition and handed over control of alcohol sales and distribution to the states. The feds took some of that control back with...
Add Fun to Your Team Training
Forget the whiteboard and throw away the felt-tip pens (at least for now). Spring fever is in full swing and the only way you’ll keep your team focused on any type of restaurant training is to make it as fun – and useful – as possible. So use your imagination to find...
What Alcohol Awareness Month Means to Restaurants
For full-service restaurants, alcohol sales can make up a significant portion of overall profits. For many operations, promotions related to alcohol (think happy hour and other drink specials) are a major draw for both new customers and regulars. While the promotional...
Mission: Possible
If you don’t know where you’re going, you probably won’t wind up there. Before you can build a team environment in your restaurant, you must first decide on the team mission – where do you want it to go? What do you want it to do? By defining a clear team mission, you...
Train Your Staff on the Entire Guest Experience
Restaurant service is much more than delivering hot food hot and cold food cold. Service is an invisible product. It's what sets your restaurant apart from the competition and creates repeat business and referrals. Exceptional service takes hard work by everyone on...
How to Sell More Appetizers
Guests love appetizers, and so should you. With restaurant capacity limited in many areas, it's more important than ever to train servers to sell appetizers and other add-on items. There's another benefit, too: unoccupied time passes slower than occupied time....
Motivate Servers to Increase Sales
You can train servers to take orders or you can motivate them to increase sales. When you start coaching salespeople instead of just training servers you’ll find that sales and service will improve. The most important thing to remember is that you can’t be everywhere...
Top 10 Best Practices for Responsible Alcohol Sales
It’s no secret that full-service restaurants rely on alcohol sales to make a profit. Recent changes to state laws have allowed many operations to sell alcohol as part of take-out and delivery orders. No matter how you’re serving alcohol to your guests, follow these 10...
