Our Restaurant Blogs
We’re continually publishing articles to help others become better trainers, better leaders, and better business managers.
Our Blogs > Restaurant Articles
Restaurant Published
Quick Holiday Marketing Ideas
The holiday rush is just around the corner – don’t miss out! Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line. Christmas Marketing Ideas: Book office parties for small to medium-sized offices with staff between 10-20....
Quick Holiday Marketing Ideas
The holiday rush is just around the corner – don’t miss out! Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line. Christmas Marketing Ideas: Book office parties for small to medium-sized offices with staff between 10-20....
Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
Recent Posts:
Recent Articles
Put the “Happy” Back in Happy Hour
Happy hour can be a big draw for both your regular guests and new ones. But with the steep discounts you have to offer to get people in the door, is there really any money to be made? Of course there is! The key is to make the most of the people who come in during...
The 5 Rs of Training Success
You’ve probably already heard about tuning servers in to WII-FM to increase sales and raise tips. When you show servers “What’s-In-It-For-Me?” to improve performance, everyone makes more money. You can use the same WII-FM strategy to improve training success....
Tune In to WII-FM to Increase Server Tips
How do you raise guest checks and increase server tips? Tune in to WII-FM! WII-FM is the number one most popular station in the world. Why? Because it means: What’s In It For Me? Adult learners are more likely to listen, and hopefully learn new skills, only after the...
Training for the New Restaurant Manager
Are you new to the ranks of restaurant management? As a new restaurant manager, the most important thing for you to remember is this: your followers make you a leader, not the other way around. Although your title as manager carries a certain level of distinction and...
How to Win With Restaurant Training
“There are three kinds of people in baseball: people who make it happen, people who watch what happens, and people who wonder what happened.” Tommy Lasorda was talking about baseball when he said that famous quote, but the logic behind it applies to the restaurant...
How You Treat Your Employees Determines How They’ll Treat Your Guests
It’s a crazy Saturday night. We're barking at employees in the kitchen (“Taylor, why is Table 4 still sitting there with menus!?”), but when we slam out the swinging doors, we become a totally different person. We smile, laugh, nod, thank, and show all the customer...
Formula for Takeout and Quick Service Success: SHAQ
If yours is a quick-service or takeout restaurant churning guests through a cookie-cutter experience, you can’t expect to survive, let alone thrive. Forget being 1% better at 100 things — it’s time to step out. Be unique, be great, and be different. How? To out-serve...
Great Restaurant Marketing Expectations
You should avoid promising in your restaurant marketing materials what your operation can't deliver consistently. It's impossible to create guest loyalty if you're in the habit of building up expectations only to pull the rug out from under guests once you get them in...
Host Training: More Than Just Greet and Seat
An effective restaurant training program includes all the cycles of service, from the time a guest pulls into your parking lot to the time they drive away. Good service starts with solid host training. A standard host greeting goes something like this: “Two for...
Watch Your Mouth
Guests form opinions within seconds — seconds waiting to be acknowledged, to be sat, to place a drink order, to get and pay the check. Eye contact and a warm smile go a long way in helping guests form a positive impression. The most lasting impressions, though, will...
Understaffed? How to Keep Guests Happy
It’s Saturday night and the place is hopping. The only people who aren't moving are two servers who never showed up. Dishes are piling up, and guests are looking around hoping to be noticed by someone. What can you do to keep guests happy when your restaurant is...
What Is Your Invisible Product?
Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...
