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An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
Recent Posts:
Recent Articles
Product Knowledge: You Can’t Sell What You Don’t Know!
It’s not enough for your employees to simply know their products. They also have to use that product knowledge. The Top This! contest gives employees an opportunity to do just that — before they hit the floor. Here’s how it works.What You’ll NeedPrizes for the winning...
Marketing Tip: Track Corporate Marketing
Get more for your marketing dollar by tracking your results. This is the only way you'll discover each marketing campaign's return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you're probably already thinking...
Restaurant Staffing: Ask the Right Questions
When interviewing potential new servers, try asking questions that will uncover the applicant's strengths and challenges… and find out what’s really behind that friendly smile. “Tell me about yourself.” Watch body language here. Is there eye contact? Smiling? Good...
Beyond Halloween: Scare Up October Sales
Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
Restaurant Training Tip: How to Lead a Training Session
Team meetings give you an opportunity to train, to coach and to inform. Whether it’s a brief pre-shift meeting or a longer session, your role as the facilitator is to define objectives for the meeting and manage the time and discussion to ensure those objectives are...
How to Get New Guests to Come Back
New guests are trying your restaurant all the time. Do you know who they are and, more importantly, do you know how to bring them back? Brush up on your service and sales training and make a commitment to get completely involved in meeting—and pleasing—new guests....
Low-Cost Marketing Strategies You Can Implement Today
Summer is the perfect time to think outside the box and with kids off from school, it’s easier than ever for restaurants to drum up some side business. Here are some ideas to make your sales sizzle this summer:Recognize veterans with discounts all summer long. In...
Train Waitstaff to Serve Customers with Food Allergies
When it comes to protecting your customers from bad allergic reactions, waitstaff training is a must. Most people with serious food allergies are alert and cautious when ordering, but what happens when they’re misinformed? Many servers—especially younger, less...
Communicating with Teens
“Helllloooo!! Is there anybody in there?” It’s been a long night and you’re starting to feel like a parent. You’ve told the teen what to do and when to do it more times that you can count, but still Table 5 hasn’t been bussed and the dirty trays aren’t anywhere near...
Focus on Restaurant Management Standards
Attention restaurant managers! If you’re bending the rules for one low-performing employee, the rest of your staff will certainly notice. Low standards produce low morale and low performance levels throughout your operation. That’s why you can’t be afraid to correct...
Tried and True: How to Introduce a New Menu Item
Looking to introduce a new menu item? There’s no better testing ground than your dining room. But don’t just add the item to your list of specials and hope for the best. Try serving small, complimentary portions to newly seated guests. Train servers to say: “We’re...
Increase Restaurant Profits and Server Tips with Suggestive Selling
During one of our Service That Sells! restaurant training programs, a waiter came up to us and said, “I know why you guys are pointing out that suggestive selling raises our tips; it’s really so that the restaurant makes more money.” Yes! Exactly! He was absolutely...
