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Quick Holiday Marketing Ideas
The holiday rush is just around the corner – don’t miss out! Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line. Christmas Marketing Ideas: Book office parties for small to medium-sized offices with staff between 10-20....
Quick Holiday Marketing Ideas
The holiday rush is just around the corner – don’t miss out! Here are some quick and easy holiday marketing ideas that may add a few dollars to your bottom line. Christmas Marketing Ideas: Book office parties for small to medium-sized offices with staff between 10-20....
Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
Teaching Servers to Sell
Per person check averages have never mattered more than they do right now. Restaurants have to make the most out of every guest they have. This means providing exceptional service, of course, but it also means enhancing that guest experience with extras, add-ons, and...
Recent Posts:
Recent Articles
Grime Doesn’t Pay – Keep Your Restaurant Clean
It’s hard to keep things clean if you aren’t aware of them. But paying attention doesn’t have to be a full-time job. The important thing is to know when and where to look for cleanliness problems. Your customers care about at least three things: the appearance of your...
Train Your Servers on The Art of Caring Behavior
Focusing a restaurant training program on the Art of Caring Behavior will lead to improved service and increased guest loyalty. What's Caring Behavior? Many things, really. But all boiled down, it's making guests feel important. Important enough to be: Acknowledged no...
Increase Sales with Server Role-Playing Training
Make role-playing part of your pre-shift team meetings and train servers to assume the sale! Servers often determine what a customer orders, so why not be sure that they’re recommending items in the best possible (and profitable) way? Take advantage of role playing to...
Be the Restaurant Employer of Choice
As the restaurant employment outlook changes, effective restaurant managers are once again looking at tapping into a non-traditional labor pool in order to staff their restaurants. So where will you turn and what kind of employee will you turn to? First, take a look...
An Inside Job: How to Build Repeat Business
It stands to reason that your marketing strategies should include your front-line people. That doesn’t mean you should have employees dress up in chicken costumes and wave people in from the street corner out front. It does mean you should have them join you in the...
Behavioral Interviewing
Behaviors are formed over time through repetition. If an individual has done something in the past, they’re more likely to repeat it in the future. So when you're looking at a potential employee, their history can give you a good idea of what their future with the...
How to Solve Your Restaurant Staffing Challenges
Whoever said “winning isn’t everything” never ran a restaurant. A drive down any street in America shows just how fierce the competition is in this industry. These days, it’s not just customers you’re competing for. You’re competing for quality employees, too....
May Marketing Ideas for Restaurants
The weather is getting warmer, and it's time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...
Time Out! Serving Difficult Kids
It's a reality — kids will be kids. They will throw fits. They will throw food. They will throw a wrench in even the most well-thought-out plan. Happy families make happy customers, and it takes more than just a good kid's menu to make that happen. Training your...
Restaurant Marketing Success Comes as a One-Two Punch
The mistake many restaurant managers make is to view a particular promotion as an end in itself. Effective restaurant marketing, however, isn’t a one-shot deal. Think of a one-two combination of punches in boxing when developing your restaurant marketing strategies....
The Key to Interviewing Success
Every applicant who sits across from you in an interview has potential. If you didn’t think that was true, you wouldn’t have invited them in to talk, right? Think of interviewing as opening gifts. Some may be impressively wrapped, but without much inside. Others might...
Need a Consultant? Look Around
A lot of business owners like to bring in restaurant consultants to evaluate their operations. The idea is that input from an outsider can uncover gaps in your restaurant training, processes, and procedures. A new perspective can open your eyes to aspects of your...
