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Server Training: Are They Working Harder (or Smarter)?
There are a few cold hard truths in the restaurant business. The main one may be that you will work as hard for five bucks as you do for fifty. The man who walks into a restaurant, takes up prime booth space, orders water, a small salad and the cheapest meal will take...
Server Training: Are They Working Harder (or Smarter)?
There are a few cold hard truths in the restaurant business. The main one may be that you will work as hard for five bucks as you do for fifty. The man who walks into a restaurant, takes up prime booth space, orders water, a small salad and the cheapest meal will take...
Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
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Recent Articles
10 Ways Restaurant Competition is Good for You
There are more than 1 million restaurant locations in the United States. While you don’t have to compete with all of them, the sheer magnitude and growth within the restaurant industry can make the competitive landscape seem like a war zone. While you may dream of a...
What Restaurant Guest Loyalty Is (and What It Isn’t)
Competition is fierce in the restaurant business, and growing your business can be challenging. It can cost between four to 10 times more to attract a new guest than it does to get more business from existing customers. That’s why restaurant guest loyalty is so...
Manage Change in Your Restaurant
The restaurant business is like show business, which means you need to be ready for anything. From advances in technology to the competition outlook to the ever-changing demands of your customers, change could very well be the only thing we can count on in this...
All You Need to Know to Run a Restaurant You Learned in Kindergarten
You worked hard to get to where you’re at now – running a restaurant takes skill, smarts, and a whole lot of patience. It’s important to remember, though, that being a great restaurant manager has its roots in very basic skills. Sales and service, basic restaurant...
Robbery Deterrence for Restaurants
Theft happens. No matter how conscientious you are about training your staff on robbery deterrence and following safety procedures, robbery can and does occur. And no doubt about it, robbery is nothing but trouble for your bottom line—not to mention the fact that...
Marketing to Recruit More Regulars
Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
Basics of Leadership Excellence
You’ve likely heard the phrase “leadership excellence” associated with great leaders. It’s thrown around so much, its meaning can get lost. To understand what it really means to leaders like you as you manage your restaurant team, let’s first talk about what...
Positive Impressions Start in the Parking Lot
Service doesn’t start at the table, or even at the host stand. Guests begin to form negative or positive impressions of your restaurant the moment they pull into your parking lot. The next time you show up for work, approach the restaurant from your guest’s...
Profit-Boosting Tips for Restaurant Managers
Let’s face it: in the hospitality business, the little details matter. In fact, those details are critical to the success of your operation. Here's why -- your guests are coming to your restaurant so they can relax and everything you do – and don’t do – contributes to...
The Risk Versus Reward Equation for Restaurant Training
Investments are measured based on risk versus reward. The idea of weighing how much something is going to cost against how much it could make you holds true in many different forms of investing. For example, if you need to invest in a new piece of kitchen equipment,...
Customer Loyalty by the Numbers
It’s no secret that improving customer loyalty provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? External-marketing devices – ads, offers, discounts and the like – get people in the door....
How to Survive the U.S. Labor Shortfall
As an employer in the U.S., you’re facing the most substantial labor shortfall in about 50 years. Almost all industries are feeling the pinch, and for restaurant managers, it’s making an already tough employment market even more challenging. This labor crisis is real,...
