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Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Once a Year Marketing Adds Up
Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...
Once a Year Marketing Adds Up
Filling out your restaurant marketing calendar can be tough, whether you’re trying to plan your social media content, lunch specials, or your events. A great way to handle one, or even all, of these problems is to embrace some yearly events! Anniversaries and...
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Recent Articles
6 Ways to Increase Restaurant Check Averages without Servers
We all know that our best customers are the ones who are already in the booth. No matter how well you train your servers to increase restaurant check averages, during the rush of the shift they sometimes miss sales opportunities. Here are six ways that you can easily...
Improve Restaurant Hiring with Group Interviews
Restaurant hiring can be tough under any circumstances. When you have several positions to fill, such as with a new store opening or when several student employees are returning to school at the end of summer, it can be even more challenging. Group interviews, or open...
What Do Aliens and Restaurant Trainers Have In Common?
When it comes to waitstaff training, your restaurant trainers are even more important than your trainees. So how do you select trainers and get them prepared? If their only frame of reference is how they were trained, they may not be equipped to succeed and the cycle...
For Restaurant Servers: Guide Your Guests
When suggesting appetizers and desserts, have you ever noticed that some guests never quite say yes or no? They may mumble that they’re “kind of full” or “not sure.” Indecisive guests want guidance. Who better to offer direction than their server? Here are some ideas...
Training Restaurant Teams
"If only we could act more like a team." It’s a common mantra of restaurant operators. But saying it and making it happen are on opposite banks of the river. And if your staff still isn’t working together effectively, you have a bit of paddling to do. Training...
Instant Gratification with Training Incentives
As any good coach would tell you, long-term success is always more gratifying than an instant win. The same is true of your restaurant training program. Sadly, though, we’re human and we want the win and we want it now. And in this business where instant gratification...
Boost Restaurant Sales with a Better System
Are you running pre-shift meetings, training your restaurant staff, tacking up specials, and talking about high-profit items until you're blue in the face. Are you worried that if you push your servers to sell any harder, your restaurant will become the food-industry...
Create Effective Employee Surveys
No one ever said being a successful restaurant manager was easy. There's always room for improvement, and the best people to help you find ways to improve are right in front of you. Your employees are on the front line. Use their experience to help you make your...
New Workplace Harassment Laws for the Restaurant Industry
The #metoo movement continues to bring shocking stories to the top of our news feeds, but workplace harassment was around long before it was such a popular subject. This is especially true of sexual harassment in the restaurant industry. Some reports suggest that up...
Sales Contests to Increase Server Tips
To sell is to serve. To serve is to sell. If your servers and bartenders can grasp this concept, they’ll go far in this business. To help them get the hang of it, you may need to provide a little incentive in the form of good ol' fashioned competition. Here are a few...
Connect Your Restaurant Team Members
Take some simple steps to improve teamwork in your restaurant. Restaurant team members who know each other—and have even discovered some common ground—work better together, helping each other with tasks and creating a more enjoyable environment for everyone,...
How Technology in Restaurants is Changing the Guest Experience
Point. Click. Enjoy. Simple electronic interactions are what today’s restaurant guests crave. They want to eat out the same way they bank, travel, and shop -- with clicks, taps, and swipes. Apps for making reservations, placing to-go orders, and meal delivery are...
