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Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Featured Article
Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Recent Articles
Low-Cost Marketing Strategies You Can Implement Today
Summer is the perfect time to think outside the box and with kids off from school, it’s easier than ever for restaurants to drum up some side business. Here are some ideas to make your sales sizzle this summer:Recognize veterans with discounts all summer long. In...
Tried and True: How to Introduce a New Menu Item
Looking to introduce a new menu item? There’s no better testing ground than your dining room. But don’t just add the item to your list of specials and hope for the best. Try serving small, complimentary portions to newly seated guests. Train servers to say: “We’re...
Marketing Tip: Co-Branding Menu Items
Would Starbucks coffee ice cream add to your dessert list? Would Billy Bob’s local barbeque sauce boost the sales of your ribs? Would an Oreo crust make your cheesecake sound more appealing? Many restaurant managers find that co-branding menu items leads to...
Quick Marketing Idea: A Reward that Pays You Back
At a recent blood drive, a donor received a coupon for a half-price admission to a theme park, a certificate for 20 percent off at a grocery store and a punch card that promised a free meal after five blood donations. The donor was only hoping for the cookie and juice...
Customer Contests: Wanna be a Winner?
Summer is the perfect time to host a contest in your operation that’s sure to get people talking… and visiting your operation! Poetry contest: Ask kids and other writer wannabes to write a review of your restaurant or a specialty menu item in the format of a poem....
Restaurant Marketing with the One-two Punch
The mistake many business people make is to view a particular promotion as an end in itself. Effective marketing, however, isn’t a one-shot deal. Your goal should be not only to attract new customers, but also to encourage them to make purchases, enjoy the service or...
Mother’s Day Marketing: Violets Are Blue
Mother’s Day can be a prime marketing opportunity for family-oriented establishments. Here’s a great promotion you can implement with another business, preferably a local florist. Invite families to take mom out for lunch or dinner at your establishment, where she...
