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Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Featured Article
Don’t Worry, Be Happy: Keys to a Profitable Happy Hour
Bar patrons everywhere look forward to sipping a cold one in a lively atmosphere as a wrap-up to their hectic work day. Everyone loves a good happy hour — except, usually, the bar or restaurant operator. Competition has gotten fierce in the industry as operators have...
Recent Articles
Use the Star Treatment to Build Guest Loyalty
Everyone wants to feel important and appreciated. It's simple -- serving restaurant customers as if they’re royalty builds guest loyalty. Implement "The Star Treatment" as part of your marketing plan and it will pay for itself again and again in the form of repeat...
Unique Marketing Ideas for June
Father’s Day might hog all the attention, but June has many other holidays that can bring you business and jump-start your creative marketing strategies. Here are a few unique marketing ideas to get you started.National Leave the Office Early Day – June 2. Promote...
Secret to Restaurant Menu Pricing
While many managers simply use the retail approach to pricing – take the cost of the item and divide it by your target food cost percentage to arrive at the selling price (i.e. ingredients costs of $2.50 / food cost target of 35 percent = menu price of $7.19), this...
New Spin on Value Cards for Restaurant Marketing
The most expensive thing in a restaurant is an empty chair. But before you go out and spend hundreds or thousands of ad dollars trying to fill those chairs with brand-new customers, you should consider more cost-effective ways to spread the word. Here’s one to...
Prop Up Your Bar Sales
The restaurant business is show business — and your servers and bartenders should never go “on stage” without their props. Sales props, that is. What are they? Tools servers and bartenders can use to reinforce their menu suggestions. Examples include table tents,...
Increase Sales with Back-to-School Promotions
Some parents will celebrate – and some will cry – but all will prepare for the back-to -school season. Here are a few ideas that will help you maximize sales in your operation as the summer comes to an end: Hit the ground running. The start of a new school year is a...
Homerun Restaurant Marketing
It's that time of year again. Flowers will soon start poking out of the ground, the days will get longer, and spring fever will start to spread like wildfire. If you're like many local restaurants, it's inevitably also the time of year when you'll be approached by...
Training to Make Your Restaurant a Vacation Station
Regardless of whether or not you’re in a hot spot for tourism, summertime always brings in vacationing people from out of town, out of state, or out of the country. These people have to eat, why not make it at your place? Train servers to ask about vacations at the...
Improve Restaurant Guest Loyalty with Insider Information
It’s no secret that increasing the frequency of guest visits provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? You can try external-marketing devices – ads, offers, discounts and the like...
Restaurant Marketing: How to Write Effective Direct Mail (or Email)
In the world of over-communication, our mailboxes and email in boxes are overflowing every day. The only materials that seem to get our attention are those that are personalized (in a “real” way) or offer a deal we can’t refuse. So, how do you make your materials...
Marketing Tip: Track Corporate Marketing
Get more for your marketing dollar by tracking your results. This is the only way you'll discover each marketing campaign's return-on-investment, which will lead to more profitable promotions. With the holidays right around the corner, you're probably already thinking...
Beyond Halloween: Scare Up October Sales
Sure, Halloween can be a big deal to some, but there are plenty of October “holidays” to scare up additional sales. Here are some of the most fun October holidays and a few ideas to turn them into celebrations at your operation: California Wine Month (winds up the...
