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Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Featured Article
Restaurant Marketing to Summer Tourists
Summer is just around the corner; those long, hot days when you can almost smell the sunscreen wafting from your flip flop-clad guests. They’re obviously on vacation – meaning they just as obviously won’t become regulars – so why give them any extra attention or...
Recent Articles
Giving Thanks for the Busy Season
November and December are traditionally busier months for restaurants. Between holiday parties, friendly get-togethers, and exhausted shoppers wanting to take a break for a meal, sales go up. To boost profits this busy season, follow these tips to increase traffic,...
How to Get Long-Term Results from Restaurant Marketing
Good coaches are too smart to make promises they can’t keep, so they usually refuse to make predictions about upcoming games. “It’s a long season,” they'll say. “We’re just focused on winning one game at a time.” This is an appropriate mind-set in restaurant...
Plan Ahead for Holiday Restaurant Marketing Success
We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence over pre-planning.But...
Great Marketing Can Kill a Bad Restaurant
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
Your Success is Written in the Stars
These days, guest perception is your reality. Online restaurant reviews play a significant role in your marketing plan, whether you want them to or not. Here are some key findings from a recent BrightLocal consumer survey.97% of consumers looked online for local...
What Restaurant Guest Loyalty Is (and What It Isn’t)
Competition is fierce in the restaurant business, and growing your business can be challenging. It can cost between four to 10 times more to attract a new guest than it does to get more business from existing customers. That’s why restaurant guest loyalty is so...
Marketing to Recruit More Regulars
Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
5 Ways to Increase Guest Loyalty
When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...
Restaurant Marketing Tips for Spring
The change in seasons is the perfect time to make sure the outside of your restaurant is doing a good job of inviting people in. Take a look at these restaurant marketing tips for spring: Outdoor Signage: Do It Right Follow these tips to get the biggest bang for your...
What Managers Can Do to Create Guest Loyalty
When we think marketing, we think getting people in the door… and those people we’re targeting are often customers who are visiting for the first time. The theory is “if they try us, they’ll like us,” but the truth is getting new customers is almost ten times more...
Vacation Station: Restaurant Marketing Ideas for Summertime
This summer, the Griswolds all over the United States are hitting the highway, making memories (and, after awhile, searching for sanity). Whether you’re located near a hot spot or the middle of nowhere, you can be sure that someone will be visiting from out of town,...
It’s 2017 – Where’s Your Restaurant Loyalty Program?
Most of us can remember those old punch cards where guests get a free dessert on their 10th visit to the restaurant. Back in the day, that type of restaurant loyalty program worked. It told guests, “We’re glad you chose our restaurant, and here’s a little something to...
