Many servers have acquired a negative impression of suggestive selling. Often we hear:
“I don’t want to be pushy! ”
Suggestive selling is just that — giving your guests all the options that they have to enjoy a well-rounded dining experience.
“I have a lot of regulars and they know what they want.”
Many regulars do know what they want, but they also rely on you to keep them informed of things that are changing.
“I am too busy to suggest all those items.”
Good dialogue fits right into what you’re saying anyway and doesn’t take but a few seconds. Look at the results and the money you can make by just spending a few minutes a night with your guests.
Make suggestive selling fun and easy to implement in your restaurant. Give your servers dialogue that they can customize and make their own. The last thing you need is a group of servers that sound like robots, saying the same lines to each and every table.
Restaurant Service and Sales Training
The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.
