by Service That Sells | Aug 2, 2010 | Training
Role-playing is a perfect way to give servers an opportunity to practice dialogue before they approach guests with it. Follow these guidelines to make the role-playing exercise worth the effort. Establish real-life examples using props and co-workers playing the part...
by Service That Sells | May 16, 2010 | Marketing
The mistake many business people make is to view a particular promotion as an end in itself. Effective marketing, however, isn’t a one-shot deal. Your goal should be not only to attract new customers, but also to encourage them to make purchases, enjoy the service or...
by Service That Sells | May 2, 2010 | Service & Sales
Many servers have acquired a negative impression of suggestive selling. Often we hear: “I don’t want to be pushy! ” Suggestive selling is just that — giving your guests all the options that they have to enjoy a well-rounded dining experience. “I have...
by Service That Sells | Mar 7, 2010 | Management
Guests are — first and foremost — people. They want to be treated like individuals, not just nameless customers. The best way to initiate table talk is to ask polite, but not too personal, questions. Here are some safe topics: Appearance: “That’s a beautiful tie.”...
by Service That Sells | Feb 19, 2010 | Management
The “Please Wait to be Seated” sign creates anxiety when the host staff isn’t present. Teach your servers to look for and then acknowledge every waiting guest with a smile and “Hi! The hostess will be right with you!” if he or she is off seating other guests. Make...
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