Restaurant Marketing with the One-two Punch

The mistake many business people make is to view a particular promotion as an end in itself. Effective marketing, however, isn’t a one-shot deal. Your goal should be not only to attract new customers, but also to encourage them to make purchases, enjoy the service or...

Mother’s Day Marketing: Violets Are Blue

Mother’s Day can be a prime marketing opportunity for family-oriented establishments.  Here’s a great promotion you can implement with another business, preferably a local florist. Invite families to take mom out for lunch or dinner at your establishment, where she...
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