by Service That Sells | Oct 12, 2018 | Marketing
We all know that the holidays are coming, so why does it seem to surprise us when they’re suddenly “here” each year? Because like any shopper who’s found himself in the mall on Christmas Eve, the immediacy of the moment tends to take precedence over pre-planning.But...
by Service That Sells | Oct 2, 2018 | Marketing
Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
by Service That Sells | Sep 21, 2018 | Service & Sales
Small talk is something not enough managers train their waitstaff on, yet it’s very important to the guests’ overall impressions of a restaurant. While it comes naturally to some servers, others jump right in to the specials and leave customers without...
by Service That Sells | Sep 7, 2018 | Service & Sales
So many performance evaluations read the same for every employee in an operation. And while certain basics definitely do apply, servers should also be evaluated as salespeople. By adding sales techniques into the evaluation process and sharing that evaluation with new...
by Service That Sells | Apr 22, 2018 | Management
Everything is fine. Customers are happy, employees are content… things are going well. So what’s missing? Maybe it’s that spark – that passion – that turns a job into a way of life. Your job as an operator is to build and feed that passion in your team members through...
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