by Service That Sells | Feb 7, 2016 | Management
When we think about building guest loyalty, we often bog ourselves down with external, uncontrollable factors—the hot new concept that just opened up down the street or the construction that’s blocking our entrance. Instead, our main focus should be, “What do...
by Service That Sells | Mar 23, 2015 | Management
It’s no secret that increasing the frequency of guest visits provides a tremendous boost to profitability. Learning and using guests’ names is the starting point to increasing visit frequency, then you can sweeten the VIP treatment by training your servers...
by Service That Sells | Aug 4, 2012 | Management
New guests are trying your restaurant all the time. Do you know who they are and, more importantly, do you know how to bring them back? Brush up on your service and sales training and make a commitment to get completely involved in meeting—and pleasing—new guests....
by Service That Sells | Mar 7, 2010 | Management
Guests are — first and foremost — people. They want to be treated like individuals, not just nameless customers. The best way to initiate table talk is to ask polite, but not too personal, questions. Here are some safe topics: Appearance: “That’s a beautiful tie.”...
by Service That Sells | Jan 14, 2010 | Management
Serving customers as if they’re royalty is a technique dubbed “MMFI” which stands for Make Me Feel Important. That’s how customers want to be treated. Here are the secrets to executing “The Star Treatment.” To turn newcomers into regulars, enlist the help of your...
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