by Service That Sells | Jul 21, 2017 | Management, Marketing
When we think marketing, we think getting people in the door… and those people we’re targeting are often customers who are visiting for the first time. The theory is “if they try us, they’ll like us,” but the truth is getting new customers is almost ten times more...
by Service That Sells | Mar 31, 2017 | Management
No one knows your guests better than your servers. So if you’re looking for guest loyalty ideas, look to your staff. Not only are you sure to generate some great ideas, team members will be more committed to see those ideas implemented successfully.Start by...
by Service That Sells | Apr 13, 2014 | Management, Marketing
It’s no secret that increasing the frequency of guest visits provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? You can try external-marketing devices – ads, offers, discounts and the like...
by Service That Sells | Jan 14, 2010 | Management
Serving customers as if they’re royalty is a technique dubbed “MMFI” which stands for Make Me Feel Important. That’s how customers want to be treated. Here are the secrets to executing “The Star Treatment.” To turn newcomers into regulars, enlist the help of your...
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