by Service That Sells | Aug 26, 2018 | Marketing
Competition is fierce in the restaurant business, and growing your business can be challenging. It can cost between four to 10 times more to attract a new guest than it does to get more business from existing customers. That’s why restaurant guest loyalty is so...
by Service That Sells | Aug 17, 2018 | Marketing
Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
by Service That Sells | Apr 10, 2018 | Marketing
When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...
by Service That Sells | Mar 31, 2018 | Marketing
The change in seasons is the perfect time to make sure the outside of your restaurant is doing a good job of inviting people in. Take a look at these restaurant marketing tips for spring: Outdoor Signage: Do It Right Follow these tips to get the biggest bang for your...
by Service That Sells | Jul 21, 2017 | Management, Marketing
When we think marketing, we think getting people in the door… and those people we’re targeting are often customers who are visiting for the first time. The theory is “if they try us, they’ll like us,” but the truth is getting new customers is almost ten times more...
by Service That Sells | Apr 16, 2017 | Marketing
This summer, the Griswolds all over the United States are hitting the highway, making memories (and, after awhile, searching for sanity). Whether you’re located near a hot spot or the middle of nowhere, you can be sure that someone will be visiting from out of town,...
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