by Service That Sells | May 31, 2022 | Marketing, Training
You should avoid promising in your restaurant marketing materials what your operation can’t deliver consistently. It’s impossible to create guest loyalty if you’re in the habit of building up expectations only to pull the rug out from under guests...
by Service That Sells | Aug 31, 2021 | Management, Marketing
Increasing check averages means more profits for your restaurant and bigger tips for your staff. It really is that simple. Here are a few strategies to get you started. Offer meal deals. Today’s consumers are looking for value and convenience. Many full-service...
by Service That Sells | Nov 5, 2020 | Marketing, Service & Sales
It’s no surprise that wine and champagne sales spike during the busy holiday season. As people celebrate the season, wine and champagne almost sell themselves. Almost. Now is a great time to ramp up your wine marketing program to get the most out of your holiday...
by Service That Sells | Feb 13, 2020 | Management, Marketing
It’s disappointing — even infuriating — for customers redeeming a special offer to find out that what they thought they were getting just isn’t the case. Confusing or missing language in the promotional piece is often to blame. Say what you mean in your restaurant...
by Service That Sells | Jan 19, 2019 | Management, Marketing
What happens when you get people talking about your restaurant? Free advertising. The best promotional tool has always been word-of-mouth — so what can your company do to stimulate some conversations? Getting involved in your community is a great way to set your...
by Service That Sells | Jan 11, 2019 | Marketing
Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...
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