Contests for Your Restaurant Kitchen Staff

Contests for the heart of the house can be hard to find. Here’s one designed exclusively for cooks. It’s easy to implement and can help stimulate creativity and pride among your kitchen staff. It will also benefit your menu merchandising efforts. To pull this off, all...

Be the Restaurant Employer of Choice

When staffing a restaurant, the labor pool generally falls into four categories: The Transients. On their way to some other career, they’ve stopped off in the industry for a relatively short time. The traditional college student comes to mind. The I-Don’t-Know’s....

Add Up Increased Restaurant Sales

Suggesting extras such as bacon on a burger or guacamole with nachos not only builds check averages as much as 50 cents per guest, but also improves the perception of your restaurant’s service delivery. Customers feel taken care of when servers suggest items that...

Mother’s Day Marketing: Violets Are Blue

Mother’s Day can be a prime marketing opportunity for family-oriented establishments.  Here’s a great promotion you can implement with another business, preferably a local florist. Invite families to take mom out for lunch or dinner at your establishment, where she...

Improve Service with the Fine Art of Table Talk

Guests are ­— first and foremost — people. They want to be treated like individuals, not just nameless customers. The best way to initiate table talk is to ask polite, but not too personal, questions. Here are some safe topics: Appearance: “That’s a beautiful tie.”...
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