Patio Dining: Prep to Please

Patio Dining: Prep to Please

As soon as the temperature gets above 60, you’ll have customers lined up to enjoy eating and drinking in the fresh air on your patio. If you have an patio dining area, or if you’re considering one, use this checklist to make sure you’re prepared:How are your flowers,...
Why Do Restaurants Fail?

Why Do Restaurants Fail?

Why do restaurants fail? Despite the popular notion to the contrary, bad food or poor service alone never caused a restaurant to close. The bottom line is that restaurants fail because they couldn’t sell enough product to cover their costs. Your servers are your...
May Marketing Ideas for Restaurants

May Marketing Ideas for Restaurants

The weather is getting warmer, it’s time to heat up your sales! It may surprise you how many national observances are in May. And while many of us don’t “celebrate” them, they can be effective tie-ins for creative summer promotions. Here are some May marketing...
What Does Free Water Really Cost?

What Does Free Water Really Cost?

There’s no such thing as a “free” glass of water. In fact, according to industry reports, the typical glass of regular tap water can cost over a dollar per serving. How? The glass has to be ordered, inventoried, filled and washed for each guest — up go labor...