Put the “Happy” Back in Happy Hour

Put the “Happy” Back in Happy Hour

Happy hour can be a big draw for both your regular guests and new ones. But with the steep discounts you have to offer to get people in the door, is there really any money to be made? Of course there is! The key is to make the most of the people who come in during...
The 5 Rs of Training Success

The 5 Rs of Training Success

You’ve probably already heard about tuning servers in to WII-FM to increase sales and raise tips. When you show servers “What’s-In-It-For-Me?” to improve performance, everyone makes more money. You can use the same WII-FM strategy to improve training success....
What Is Your Invisible Product?

What Is Your Invisible Product?

Have you ever stopped to think about what “service” really means? Put simply, restaurant service is the manner in which the guest is treated. It’s a thing more often felt than seen. It’s a bit of a magic act, an illusion, a perceived value that accompanies the...
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