There’s no wrong time to sell wine and champagne, but there’s no better time than the holiday season. Historically, the majority of U.S. wine and champagne sales are made during the winter holiday season. But if you wait until your busy time to train your waitstaff on wine and champagne sales, you might just miss out. Jump-start your sales today with these waitstaff training ideas:

  • Train your staff to plant the seed for wine and champagne sales when taking reservations during the holiday season. Once the host person or server confirms the reservation, he or she can simply say, “We’re looking forward to seeing you, Mr. Smith. Would you like a chilled bottle of chardonnay or champagne waiting at your table when you arrive?”
  • If you have an online reservations system, modify your confirmation auto-reply message to remind guests about your holiday drink specials, particularly wine and champagne by the bottle. Even better, include a drop-down option list in your reservation form that allows customers to select their drink preferences ahead of time.
  • Make bottles and glassware displays part of your holiday décor. Include champagne glasses in table settings.
    Hold a refresher training course on how to open and serve wine and champagne. Even your top-selling servers may be unsure of themselves, but practicing on “dummy” bottles (available from your vendors) will ease their anxiety. Also make sure that each of your servers has his or her own bottle opener.

Restaurant Service and Sales Training

The Service & Sales Excellence Waitstaff Training Series is based on Service That Sells!, a restaurant training philosophy developed by restaurant owners for restaurant owners. Click here to learn more.