To Sell is to Serve, To Serve is to Sell

To Sell is to Serve, To Serve is to Sell

In the restaurant business, service and sales go hand in hand. To sell is to serve, and to serve is to sell. The problem is that many restaurant servers are afraid to “sell.” They don’t want to seem pushy or insincere. Usually, this is because the word “sell” conjures...
Restaurant Sales Poised for Growth

Restaurant Sales Poised for Growth

For the eighth consecutive year, industry experts project that restaurant sales will continue to grow in 2017. Now that we’re well into the second quarter of the year, that’s not ringing true for everyone. Even though consumer spending is likely to continue to rise,...
Motivate Servers to Increase Sales

Motivate Servers to Increase Sales

You can train servers to take orders or you can motivate them to increase sales. When you decide that you are coaching salespeople (instead of just training a “staff”), you’ll find that sales and service will excel. The most important thing to remember is that you...
Server Training: Timing Really Is Everything

Server Training: Timing Really Is Everything

Your servers might know how to sell, but it’s often just as important to know when to sell. And that goes for management, too. Server sales training is the key. One successful restaurant chain discovered its appetizer sales were falling dramatically. Management...