Appetizing Dialogue to Increase Sales

Appetizing Dialogue to Increase Sales

Unoccupied time passes slower than occupied time. That’s why increasing appetizer sales not only improves restaurant sales and server tips, it also improves the overall guest experience. Suggesting and selling appetizers fills up the time between guests ordering an...
You Can’t Sell What You Don’t Know

You Can’t Sell What You Don’t Know

Your servers probably don’t realize this, but they have the easiest sales job in the world. Salespeople in other industries have to spend time convincing customers that they really do want to buy something. That step is already done for your servers — guests...
To Sell is to Serve, To Serve is to Sell

To Sell is to Serve, To Serve is to Sell

In the restaurant business, service and sales go hand in hand. To sell is to serve, and to serve is to sell. The problem is that many restaurant servers are afraid to “sell.” They don’t want to seem pushy or insincere. Usually, this is because the word “sell” conjures...
Restaurant Sales Poised for Growth

Restaurant Sales Poised for Growth

For the eighth consecutive year, industry experts project that restaurant sales will continue to grow in 2017. Now that we’re well into the second quarter of the year, that’s not ringing true for everyone. Even though consumer spending is likely to continue to rise,...