Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
10 Ways to Increase Check Averages

10 Ways to Increase Check Averages

Increasing check averages means more profits for your restaurant and bigger tips for your staff. It really is that simple. Here are a few marketing and sales strategies to get you started. Offer meal deals. Everyone is looking for a bargain, and the concept of a combo...
5 Ways to Increase Guest Loyalty

5 Ways to Increase Guest Loyalty

When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...
Restaurant Marketing Tips for Spring

Restaurant Marketing Tips for Spring

As soon as the temperature gets above 60, you’ll have customers lined up to enjoy eating and drinking in the fresh air. Foot traffic will also increase, with potential customers walking by your restaurant while they enjoy the warm weather. The change in seasons is the...