Quick Holiday Marketing Ideas

Quick Holiday Marketing Ideas

Any operator worth his or her salt already has a holiday marketing plan up and running. Hopefully you’ll keep pulling in the profits you anticipated. But, are there any opportunities that may have been overlooked while you were preparing for the busy holiday rush?...
Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
Great Marketing Can Kill a Bad Business

Great Marketing Can Kill a Bad Business

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business! (“Sorry, not my...