Great Marketing Can Kill a Bad Business

Great Marketing Can Kill a Bad Business

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business! (“Sorry, not my...
Restaurant Marketing to Summer Tourists

Restaurant Marketing to Summer Tourists

Ah, the season of summer. You can almost smell the sunscreen on the table of five in the back. They’re obviously on vacation – which means they just as obviously won’t become regulars – so why give them any extra attention? Restaurant marketing to summer tourists is...