Great Marketing Can Kill a Bad Restaurant

Great Marketing Can Kill a Bad Restaurant

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
Your Success is Written in the Stars

Your Success is Written in the Stars

These days, guest perception is your reality. Online restaurant reviews play a significant role in your marketing plan, whether you want them to or not. Here are some key findings from a recent BrightLocal consumer survey. 97% of consumers looked online for local...
Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
10 Ways to Increase Check Averages

10 Ways to Increase Check Averages

Increasing check averages means more profits for your restaurant and bigger tips for your staff. It really is that simple. Here are a few marketing and sales strategies to get you started. Offer meal deals. Everyone is looking for a bargain, and the concept of a combo...