Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
Turn Risk Taking into Risk Breaking

Turn Risk Taking into Risk Breaking

Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...
Great Marketing Can Kill a Bad Business

Great Marketing Can Kill a Bad Business

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business! (“Sorry, not my...
Restaurant Marketing to Summer Tourists

Restaurant Marketing to Summer Tourists

Ah, the season of summer. You can almost smell the sunscreen on the table of five in the back. They’re obviously on vacation – which means they just as obviously won’t become regulars – so why give them any extra attention? Restaurant marketing to summer tourists is...