5 Ways to Increase Guest Loyalty

5 Ways to Increase Guest Loyalty

When you think “marketing,” you probably think about ways to bring new guests in the door. Diversifying your customer base does matter, but don’t forget about the guests you already have in your restaurant. Industry facts suggest that you may get more for your...
Restaurant Marketing Tips for Spring

Restaurant Marketing Tips for Spring

As soon as the temperature gets above 60, you’ll have customers lined up to enjoy eating and drinking in the fresh air. Foot traffic will also increase, with potential customers walking by your restaurant while they enjoy the warm weather. The change in seasons is the...
Marketing to Recruit More Regulars

Marketing to Recruit More Regulars

Regular guests (or “Norms,” as we like to call them) are the bricks in your foundation. They represent the result of tireless restaurant marketing and great guest service. The fact that they consistently prefer your restaurant over the competition is flattery of the...
Turn Risk Taking into Risk Breaking

Turn Risk Taking into Risk Breaking

Why take the chance your restaurant marketing plan will fail? By creating a plan that integrates all your marketing efforts and sets your entire operation toward a common goal, you won’t be taking any chances. You’ll give your operation a set track to run on by...
Great Marketing Can Kill a Bad Business

Great Marketing Can Kill a Bad Business

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business! (“Sorry, not my...