Great Marketing Can Kill a Bad Restaurant

Great Marketing Can Kill a Bad Restaurant

Far too many companies spend millions of dollars marketing an inferior product and average service. But if you promote a dud, guess what? More people will know it’s a dud. Great marketing (“We’re committed to excellence!”) can kill a bad business (“Sorry, not my...
Situational Selling for Quick Service

Situational Selling for Quick Service

To increase sales in your quick-service restaurant, you need to break out of the QSR rut. Lose the monotone “Would you like to up-size your value meal?” and insincere “I have to tell you about our whatever or we get counted off by our mystery shopper” or “Would you...