Customer Loyalty by the Numbers

Customer Loyalty by the Numbers

It’s no secret that improving customer loyalty provides a tremendous boost to profitability. But how do you get people who come in once a month to come in twice or three times? External-marketing devices – ads, offers, discounts and the like – get people in the door....
Why Train?

Why Train?

Why train on service and sales? For starters…. It’s your crew members or staff who determine if you maintain your customers. Your staff will do as much or as little as you lead them to do. The way you treat your employees determines how they’ll treat your...
Four-Step Plan to Stay Out of the Weeds

Four-Step Plan to Stay Out of the Weeds

It starts slowly. Unassuming. Quietly. Then, “The Rush” comes. And suddenly, no one is safe. Not your calmest manager or your newest waitress. It slices deep into waitstaff morale and cuts deeper into restaurant profits. It increases blood pressure, tempers, stress...
How to Improve New Hire Orientation

How to Improve New Hire Orientation

A lot rides on the effectiveness of your new hire orientation program. For one thing, it sets the tone for new employees’ entire experience at your restaurant, contributing in large part to how well they perform and how long they stay. Whether you have a new...